For an advertisement of their Network Walkmans Sony traced the subway routes of different cities with their earphones.
There are maps available for the cities New York, Sydney and London, as far as I know. In my optinion its a good marketing gag, since listening to music during travelling with the underground is very popular.
In the picutre above you can see the subway lines of New York on their ad poster. As you can see now Geoinformation become an important field also in advertisement and marketing.
[via gizmodo]
