… this question asks Motorola and Verizon in their newest Droid marketing campaign. As Droid spots before it is a site blow against Apples iPhone and their AT&T service with following sogan:
Its not a princess, its a robot. A phone that trades hair-do for can-do. In a world of doesnt. Droid Does. http://droiddoes.com
Can anyone tell a non-native English speaking guy what “Racehorse duct-taped to a Scud missile fast” means?
Droid Marketing:
It was estimated that 250,000 Motorola Droid phones were sold in the United States, during the phone’s first week in stores. That statement’s estimation was questioned later , as some said Verizon paid for this headline to make the claim to help sell the Droid. Although the number of phones sold wasn’t confirmed , it was confirmed that , 20,000 phones have been returned because of defaulting features and technical issues.
Verizon explicitly promoted the Droid as an Apple iPhone-alternative. Launched on October 17, 2009 TV spots and an associated website made “entertainingly combative” claims listing features lacking on the iPhone, e.g. “iDon’t multitask,” only mentioning the name of the Droid in the final frame, reading “Droid Does.” At the official launch event on October 28, 2009 Verizon’s Chief Marketing Officer John Stratton described the campaign as a spoof of Apple’s iPhone ads, intended to “wake up the market.”
The American launch included an interactive experience called “Droid Does Times Square“ that allows people to control the Nasdaq and Reuters electronic billboards in Times Square by using voice commands (searching by voice is a primary Android feature). The experience is available in Times Square or via the Droid Does Web site.
The November 6, 2009 release date of the Droid came just under a month after Verizon and Google announced that they had entered into an agreement to jointly develop wireless devices based on the Android mobile platform. Verizon said at the time that it planned to have two Android-based handsets on the market by year-end with more to come in 2010. The other handset is the HTC Droid Eris, a modification to the HTC Hero, seen in shots of Google CEO Eric Schmidt holding one in a Verizon/Google press conference.
American exclusive software for the Droid includes Google Maps Navigation, an Amazon MP3 Store applet, and Verizon Wireless Visual Voice Mail management. [source Wikipedia]
